Healthy You
Investing in Ethical Consumer Health & Wellness Brands
A dedicated investment scheme focused on clean-label, ethically built consumer health and wellness brands, where domain expertise meets financial discipline.
Our Focus
What “Healthy You” Invests In
We invest in early-stage consumer health & wellness brands that demonstrate:
- Clean-labelled formulations
- Ethical & cruelty-free sourcing
- Preventive health and nutrition focus
- Strong product-market fit with early traction
Investment Philosophy
Domain Expertise Meets Financial Discipline
Healthy You is led by operators and investors with 150+ years of combined experience across FMCG, venture capital, and consumer brand building.
We Build, Not Just Fund
We actively partner with founders to build scalable brands, not merely provide capital.
Decisions Backed by Fundamentals
Every investment is grounded in unit economics, governance discipline, and long-term scalability.
Milestone-Led Growth
Growth is driven by clear milestones and execution rigor—not hype or unsustainable acceleration.
Capital + Capability Model
Healthy You deploys ₹4–6 Cr per brand, targeting startups that are:
- Too early for traditional VCs
- Too ambitious for angel-only capital
Milestone-Based Capital
- Funding linked to measurable progress
- Prevents burn and excessive dilution
Hands-On Venture Studio Support
- Growth, governance, and GTM execution
- Structured via the Werden Program
Market & Export Access
- Retail scale within India
- Export facilitation via global partnerships
Governance & Trust Framework
Healthy You operates with institutional-grade governance to ensure transparency, accountability, and disciplined capital deployment across the portfolio. Our framework is designed to protect investor interests while enabling founders to scale responsibly.
Every investment follows a structured governance model aligned with SEBI regulations, independent oversight, and clearly defined reporting standards, ensuring trust at every stage of growth.
Institutional-Grade Governance
- Quarterly KPI dashboards
- Independent audits
- SEBI-compliant fund structure
- Transparent reporting & valuation methods
Investee Evaluation
Matrix
- Dharma & values alignment
- ESG & impact
- Financial discipline
- Strategic & portfolio fit
Why Healthy You Is Different
Get In TOuch
Engage With Klarus Capital
For founders and partners aligned with our investment focus and long-term approach.
